KADOKAWA Corporation (head office: Chiyoda, Tokyo; President, Representative Executive Officer and CEO: Tsuyoshi Natsuno) has begun accepting preorders for The Cosplay Company President With ¥600 Million in Annual Sales, a new book by Yokyun, to be released on Tuesday, April 28, 2026.
This is the first book by Yokyun, president of PP Enterprise, the agency representing Enako, Umi Shinonome, and others, who finished first and second in the third Top Cover Awards. After graduating from the idol units Nakano Fujoshi Sisters and Fudanjuku, Yokyun established an agency specializing in cosplayers. While managing leading cosplayers including Enako, she also remains active as a cosplayer herself and has served as the image girl for Ragnarok Online for more than 20 years. In November 2023, she was recognized by Guinness World Records for the longest career as an official cosplayer for a video game (female). From capital of ¥350,000 to annual sales of ¥600 million. How did she build Japan’s leading cosplay agency? For the first time, she reveals her distinctive management philosophy and branding strategies that overturn conventional wisdom.
