Events & Awards

Anna Murashige to Pick TOLEETY Colors at Shinjuku Store Event

Advance applications for the October 11 appearance have closed; any cancellation places will be allocated by a same-day lottery.

Anna Murashige (村重杏奈) smiling in pink underwear and holding several bras in front of white curtains.
— HRC via PR TIMES
View 7 items

Anna Murashige will help participants choose colors from the underwear brand she co-produces with VIAGE during an October 11, 2026 appearance at ante by intesucre in LUMINE EST Shinjuku. The event runs from 1 p.m. to 5 p.m., with purchase-based benefits for its 70 participants.

HRC, the company behind TOLEETY, says the appearance grew from Murashige’s wish to thank existing customers and help people who have not yet bought from the brand choose underwear.

Gallery

Media from this story

1 / 7

Anna Murashige (村重杏奈) smiling in pink underwear and holding several bras in front of white curtains.
HRC via PR TIMES
TOLEETY event artwork showing Anna Murashige (村重杏奈) giving a thumbs-up in a cream jacket, pink bra and jeans, alongside event text and her signature.
HRC via PR TIMES
Anna Murashige (村重杏奈) wearing a dark jacket over a black top against a pale blue background.
HRC via PR TIMES
TOLEETY event graphic featuring Anna Murashige (村重杏奈) in a brown jacket and pale bra, with the October 11, 2026 date and Shinjuku venue.
HRC via PR TIMES
TOLEETY retail display with hanging bras, a mannequin wearing black underwear and a promotional photograph of Anna Murashige (村重杏奈).
HRC via PR TIMES
Red TOLEETY wordmark on a white background.
HRC via PR TIMES
HRC logo with a gold emblem and dark lettering on a white background.
HRC via PR TIMES

Two purchase plans

Participants purchasing one TOLEETY bra will have Murashige select a color for them and hand over their purchase. Those purchasing three bras receive color selection plus a two-person photograph with her.

The shop regularly carries TOLEETY products, and participants can try them on before the event to check their size. Buying products alone does not guarantee admission to the appearance.

Tickets and cancellation places

Advance applications through the brand’s official Instagram have closed after reaching capacity, according to HRC’s October 7 announcement.

For admitted participants, reception for timed-entry tickets begins at 11 a.m. Tickets assigning entry within the 1–5 p.m. event window will be distributed in arrival order at the meeting point.

Additional places will be offered only if cancellations occur. In that case, a lottery will take place at the venue from noon on October 11. TOLEETY will announce whether these places are available through Stories on its official Instagram account, @toleety_hrc.

Customers without event tickets can still buy TOLEETY products at the shop and view the panel displays.

Venue and brand

  • Date: Sunday, October 11, 2026
  • Event hours: 1–5 p.m., Japan time
  • Venue: ante by intesucre, LUMINE EST Shinjuku, third floor
  • Address: 3-38-1 Shinjuku, Shinjuku-ku, Tokyo
  • Capacity: 70 participants

The LUMINE store directory provides venue information.

TOLEETY is jointly produced by Murashige and VIAGE. A former first-generation HKT48 member, Murashige also works in television variety programs and fashion modeling. The brand website introduces the collection.

Images supplied by HRC via PR TIMES.

Source: HRC via PR TIMES

Sources

Continue reading

Latest stories