Nanami Konishi, Kaho Fujishima, Saki Katayama and Sakura Matsuo lead a campaign combining fictional group chats, branching drama and a separate event offering in-person invitations.
Four school friends, a group chat and a dance-partner invitation set the scene for Hinakoi’s sixth-anniversary campaign. Nanami Konishi, Kaho Fujishima, Saki Katayama and Sakura Matsuo form Hinakoi-tai, the unit leading activities rolling out from October 23, 2026.
Operator 10ANTZ announced the campaign ahead of the Hinatazaka46 game’s November 18 anniversary. The iOS and Android romance simulation launched on that date in 2020 and is free to start, with optional in-app purchases.
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Hinakoi-tai belongs to the game’s school setting: the four characters are friends who secretly like the player character, whom they call Kantoku. The campaign extends that premise to LINE, X and YouTube rather than presenting the exchanges as the performers’ private conversations.
A dedicated Hinakoi-tai campaign LINE account launches on October 23, inviting players into fictional group-chat exchanges. Correct answers to questions in those conversations reveal passwords for use inside the game. This is a separate account from Hinakoi’s ordinary official LINE.
Passwords from the campaign LINE, official X account and official YouTube channel can unlock videos and in-app items. The redemption campaign is scheduled for October 23 at 3 p.m. through December 14 at 10:59 p.m. JST. Obtained videos remain viewable afterward as Collection Snaps.
An introductory movie, Hinakoi-tai Kessei!?, is announced for October 23 at noon. All four members also appear in Hinakoi-tai no Himitsu no Joshikai, a YouTube special scheduled for October 29 at 9 p.m. JST. Planned segments include acting out dialogue selected through story choices and making a photo-spot sign for the in-person event. A broadcast password will offer an in-app ten-draw ticket featuring the Hinata Party card series.
The story event Hinata de Koishitai! runs from October 30 at 3 p.m. to November 9 at 10:59 p.m. JST. Its prologue and 26 episodes let players choose branching routes, changing both the story and the school-location drama movies shown along the way. The premise has the four campaign characters inviting the player to become their dance partner.
Signed campaign posters are reserved for the top three players in each member ranking, rather than given to everyone who participates. Other announced rewards include videos, selfie-style digital cards and selection tickets.
New photography also appears in two card campaigns:
Both begin at 3 p.m. and end at 10:59 p.m. JST on their respective dates. The supplied photographs move between uniform-styled pairs wearing animal-ear headbands and blue-dress portraits beside flowers, decorated doughnuts and a cake topped with a pink number six.
The 22nd Kareshi Event follows in two halves, each featuring 13 members. The announcement specifies 100 selected players per member, with an invitation to an in-person event including a farewell send-off among the benefits.
| Half | Announced window, JST | Members |
|---|---|---|
| First | November 10, 3 p.m.–November 23, 10:59 p.m. | Miku Kanemura, Mikuni Takahashi, Marii Morimoto, Rio Shimizu, Honoka Hirao, Kaho Fujishima, Sumire Miyachi, Haruka Yamashita, Mizuki Ota, Manami Ono, Niina Sakai, Yu Sato and Rika Takai |
| Second | November 24, 3 p.m.–December 7, 10:59 p.m. | Nao Kosaka, Hinano Kamimura, Tamaki Ishizuka, Nanami Konishi, Yoko Shogenji, Kirari Takeuchi, Mitsuki Hiraoka, Rina Watanabe, Saki Katayama, Hinano Kuramori, Izuki Shimoda, Niko Tsurusaki and Sakura Matsuo |
Marii Morimoto has a different benefit: following her announced graduation, a handwritten love letter with a photograph replaces her in-person-event benefit.
The release does not announce the in-person event’s date or venue. Participation in the anniversary campaign alone does not guarantee admission; consult the app for qualification rules and subsequent event details.
For a separate recent Fujishima project, our Sony Sonpo campaign story follows her commercials with Nao Kosaka and Yoko Shogenji. Further game information is available on the official Hinakoi website.
Campaign artwork, LINE graphic and promotional photographs supplied by 10ANTZ via PR TIMES. ©Seed&Flower LLC/Y&N Brothers Inc. ©10ANTZ Inc.
Source: 10ANTZ via PR TIMES
Four commercials give the Hinatazaka46 members contrasting roles, with direct-to-viewer scenes and a nationwide rollout beginning October 16.
The November issue pairs Fujishima with Tamaki Ishizuka, while its limited edition features Rei Jonishi and a different poster supplement.
