Three different kinds of company
Sony Sonpo describes Kosaka’s role as quietly reassuring: someone who shares a moment and offers steady support. Shogenji brings brighter, forward-looking encouragement, while Fujishima’s scenes emphasize shared laughter and surprise.
Their individual commercials also have different subjects:
- Nao Kosaka: Accident-report reception available 24 hours a day, 365 days a year.
- Yoko Shogenji: Customer support.
- Kaho Fujishima: Support from a dedicated representative.
A fourth version brings all three together to introduce the advertiser’s Triple Unlimited message.
According to the company’s production account, the scenes principally use viewpoints from the driver’s seat or an adjacent seat. Hairstyles, clothing, dialogue, expressions and movements were varied to give each performer a distinct character within the shared premise.
The released campaign images echo those differences through yellow, lavender and pink layers. One brings the trio close to the camera; another places Kosaka inside a car as Shogenji and Fujishima lean toward its open window. Three separate publicity portraits accompany the commercial imagery.
Where to find the commercials
Sony Sonpo names its official YouTube channel as the viewing destination, with the new commercials being released progressively. Its announcement also outlines plans for original content featuring the three members on the official Sony Sonpo X account.
For another recent Fujishima appearance, our BOMB November cover story covers her first cover and gravure feature for that magazine.
Images: Sony Sonpo / supplied via PR TIMES.
Source: Sony Sonpo via PR TIMES
