Book Details

How to Create Strategic Cuteness: Kasumi Mori’s Smart Beauty Methods

  • Planned release date: Tuesday, September 1, 2026
  • List price: ¥1,980, including tax
  • Format: 46-size, 192 pages
  • Publisher: Shogakukan
  • Book page

Kasumi Mori’s First Beauty Book Packs in 77 Beauty Methods Anyone Can Try

Kasumi Mori, who is active across many fields as a TV personality and actor and has drawn attention as the Reiwa era’s queen of calculated cuteness, is teaming up with the beauty magazine BITEKI for her first beauty book, How to Create Strategic Cuteness: Kasumi Mori’s Smart Beauty Methods. Shogakukan will release the book on September 1, 2026.

Behind the appeal of Mori’s calculated cuteness, which has become a topic of conversation on television and social media, lies her thorough experimentation with beauty and logic refined to a high degree. Now in her thirties and further polishing her beauty, Mori introduces 77 methods that let anyone put her meticulously calculated cuteness into practice.

The book is organized into four chapters: makeup techniques developed through extensive research from her university days through her time as a station announcer; how to create a soufflé-like body after successfully losing 7 kg; beauty habits for maintaining clear, radiant skin even when busy; and a strong-mindset philosophy refined through thorough self-analysis. It also includes material from her BITEKI.com series, Kasumi Mori’s Strategic Beauty for Being Popular With Humanity, and unpacks Mori’s philosophy of beauty in her own words.

Along with practical information appearing in the book for the first time, including her carefully considered choice of colored contact lenses, her approach to cosmetic medicine, and her latest dieting methods, the book also takes a deeper look at her views on romance and marriage. It features more than 50 newly photographed images that fully showcase the appeal of her beautiful skin and body. The visuals capture a wide range of her appeal, from natural expressions to dignified beauty. The book makes it clear at a glance why Kasumi Mori is so cute and so loved.

Message From Kasumi Mori

I’m Kasumi Mori. I’m delighted to be releasing a beauty book!

I love beauty. I love trends, too. But what matters is not what is fashionable, but what suits you.

Even amid busy days, I have continued searching for beauty practices that I can keep up without overdoing it and that let me feel comfortable being myself.

I put the 77 beauty methods I discovered and truly felt glad to have tried into one book, together with wonderful photographs. I’ve written generously about things I haven’t been able to share until now, too.

I hope you enjoy How to Create Strategic Cuteness.

Tokyo Talk Event and Hand-Over Events in Four Cities Confirmed

Events have also been confirmed to celebrate the book’s release. In Tokyo, a small-scale event, Kasumi Mori’s Honest Talk About Beauty: Beauty Lovers, Let’s Talk Lots!, will give attendees the chance to talk directly with Mori about beauty. Hand-over events are also planned in four cities: Tokyo, Osaka, Nagoya, and Fukuoka. It will be a chance to speak directly and make eye contact with Mori, whose schedule is exceptionally busy. Please look forward to it.

Event Details

Talk show and hand-over event

The talk show is Tokyo-only.

  • Venue: Daikanyama TSUTAYA Books, Tokyo
  • Date and time: Saturday, September 5, 2026, scheduled from 12:00 p.m.
  • Part 1: Kasumi Mori’s Honest Talk About Beauty: Beauty Lovers, Let’s Talk Lots!
  • Part 2: Release commemorative hand-over event
  • Details and applications: Daikanyama TSUTAYA Books
  • Applications open: Saturday, June 20, at 12:00 p.m.
  • The talk show will be by lottery; applications for the hand-over event will be accepted on a first-come, first-served basis.

Release commemorative hand-over events

Applications for all of the following will be accepted on a first-come, first-served basis.

  • Venue: HMV&BOOKS NAMBA, Osaka

  • Date and time: Sunday, September 6, scheduled from 12:00 p.m.

  • Details and applications: HMV&BOOKS NAMBA

  • Applications open: Saturday, June 20, at 12:00 p.m.

  • Venue: Hoshino Shoten, Nagoya

  • Date and time: Sunday, September 13, scheduled from 12:00 p.m.

  • Details and applications: Hoshino Shoten

  • Applications open: Saturday, June 20, at 12:00 p.m.

  • Venue: HMV&BOOKS HAKATA, Fukuoka

  • Date and time: Sunday, September 27, scheduled from 12:00 p.m.

  • Details and applications: HMV&BOOKS HAKATA

  • Applications open: Saturday, June 20, at 12:00 p.m.

Kasumi Mori Profile

Born June 16, 1995, in Tokyo. A former TV Tokyo announcer, she became a freelancer in 2023 and is also active as a TV personality and actor. Her approachable character and strong self-producing ability have earned support across a wide range of generations, and her total social media following exceeds 2.5 million. She regularly shares her own beauty practices, including dieting and self-applied makeup. Her BITEKI.com series, Kasumi Mori’s Strategic Beauty for Being Popular With Humanity, which is packed with her beauty methods, has proved popular.

Source: PR TIMES