Two approaches to a first-time question
The announcement highlights Hatsu My Car, Omedetou, a congratulations-on-your-first-car commercial built around that succession of milestones. The supplied campaign artwork shows Saito in yellow leaning toward the open window, with blue-and-white advertising graphics laid over the photograph.
A second commercial, Direct tte, Nandarou? — Hajimete no Direct, starts with a different question: what does direct insurance mean?
Here, Saito takes the role of the person asking for an explanation. The advertiser introduces dealing directly with the insurance company and completing quotations and contracts online. The two spots therefore give her different performance tasks: an energetic run of imagined experiences, followed by a question-and-answer introduction to the service.
Where to watch
Tokio Marine Direct names its official Instagram, TikTok, X and YouTube accounts as distribution channels. The announcement specifies releases beginning progressively on October 23, rather than simultaneous availability everywhere. Fans can find the campaign through the advertiser’s official commercial gallery.
The campaign arrives alongside Saito’s television work. The announcement identifies Jotei, which began broadcasting on Yomiuri TV on October 22, 2026, as her first starring television drama. She previously debuted with =LOVE in 2017 and played Ruby Hoshino in the 2024 live-action Oshi no Ko adaptation.
Campaign artwork and publicity portrait supplied by Tokio Marine Direct via PR TIMES.
Source: Tokio Marine Direct via PR TIMES
