Yui launches its original e-catalog creation service for fan events and independently organized events for talents and creators.
Yui Co., Ltd. (head office: Shinjuku, Tokyo) will fully roll out its original e-catalog creation service, eMEMBERSHIP, for fan events and independently organized events for talents and creators.
In recent years, the eGift market has continued to grow. In addition to corporate promotional and employee-benefit uses, it is increasingly being used in settings involving the individual activities of talents, creators, and others.
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eMEMBERSHIP is a new gift option that responds to wishes such as, “I want to convey my gratitude to fans,” and “I want to give an experience, rather than simply hand over an item.”
At fan events and independently organized events, gifts and prizes are essential elements. In recent years, however, challenges such as the following have become apparent:
As a result, a need is growing to “convey the sentiment, while leaving the choice to the recipient.”
Yui proposes a solution to these challenges through eGifts that give the gift of “an experience to choose from.”
eMEMBERSHIP is already being used at fan events for talents.
Gravure idol Marika introduced eMEMBERSHIP as a prize for a fan event commemorating her retirement from gravure activities.
She prepared original cards printed with QR codes, adopting a system through which fans who received a card could choose a gift online at a later date.
In addition to Marika’s original merchandise, the catalog included gourmet food and alcoholic beverages from Toyama Prefecture, her hometown.
As a result:
These effects enabled event operations with high fan satisfaction.
This example is one use case for talents and creators.
Yui positions eMEMBERSHIP as an eGift platform that supports individual fan businesses and will further expand its range of uses.
Regardless of genre or activity type, the company aims to develop offerings that support individual activities that value relationships with fans.
Through a gift experience that allows users to design not only “what to give” but also “how to give it,” Yui will propose a new form of fan communication.
Yui Co., Ltd. (Contact: Yuta Saito)
eMEMBERSHIP official website: https://emembership.jp/
Address: Iidabashi Hightown 601, 2-28 Shimomiyabicho, Shinjuku, Tokyo
Founded: September 2017
Business: E-catalog gift-related business
Email: [email protected]
Tel: 03-6441-0931
Official website: https://company.yui.gift/
Official note: https://note.com/yuigift
Official Instagram: https://www.instagram.com/yui_egift/
Wedding gift delivery service “Yui”: https://www.yui.gift/
E-catalog gift service for return gifts “yui for Uchiiwai”: https://www.uchiiwai.yui.gift/
Employee-benefit e-catalog gift service “yui365”: https://www.365.yui.gift/
E-catalog gift OEM service “eMEMBERSHIP”: https://emembership.jp/
“Yui” Instagram: https://www.instagram.com/yui_gift/
Source: PR TIMES
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